Even tho this is a rebranding of a current product I still love this hair mask. It definitely moisturizes color treated hair gently and effectively. It smells amazing and is very affordable.

A definite buy! Great Blogger Reviews! I have seen many reviews by bloggers of this product, and their hair looks amazing, and who dosen't need a color vibrancy product!! A definite buy!!

Not bad Left hair feeling greasy however loved how it made my hair smell.

Strong conditioning but if you have allot of hair it becomes pricey....

This not only smells GREAT, it also leaves my hair INCREDIBLY SOFT. It coming in a tub is a little awkward, having to unscrew and screw it off and on, but it's so thick, since it's sort of mask like so a tube wouldn't really be ideal, either, I guess. But my hair has been SO vibrant! I've really enjoyed it!

Premium Protection L?Oréal Paris Elvive Color Vibrancy Repair and Protect Balm is amazing! It works to protect hair! Made especially for dry, damaged, and color treated hair! After just 1 use I could feel results! My hair was soft and shiny!

Loreal Elvive is Great I am in love!!! The loreal Elvive has hit one out of the park with this one. I like that it has a wonderful smell and is specifically for color treated hair. My hair was so dry and brittle, but since using the Elvive my hair health has improved dramatically. I will definitely buy it again and recommend it to anyone concerned about their hair health.