High Fashion For Football Fans

SS Member Image By drodriguez 11.24.09
High Fashion For Football Fans
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With the football season in full swing many fans are spending their Sundays either on the couch in front of the TV or, if you're lucky enough, in the stands cheering on your favorite team.  In the past, the only option for a woman who enjoyed watching football as well as sporting a t-shirt or cap from her favorite team was to wear what the National Football League had to offer; men's clothing.  This has all changed with the introduction of the women's pro shop from the NFL.

A recent segment from National Public Radio (NPR) spotlighted the latest additions to women's sports attire and the trend goes way beyond a curve hugging t-shirt.  From floor-length ball gowns made from recycled team jerseys to handbags and hair accessories the NFL is paying more attention to women as consumers in the sporting arena.  And it's no wonder since women make up 40 percent of the almost 200 million football fans nationwide.

Actress, Alyssa Milano, recognized the trend two years ago when she signed a contract with the NFL to create a girls-only team gear called "Touch."  The line has been quite lucrative for the NFL and has also helped to boost confidence that they should continue marketing sports attire to women. 

Though "Touch" is generally more of a casual line for the the every-day fan, the NFL is churning out some high-fashion pieces for its fans as well.  The first floor-length ball gown designed by Danell Lynn is made of Cardinal jerseys that the entire team has signed.  Lynn reports to NPR that since the dress' debut on the runway she has been receiving numerous phone calls from NFL wives who want ball gowns made for their teams too. 

What do you think of the NFL marketing to women?

Would you purchase clothing or accessories to show off your favorite team?

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  • GINGER8051 By GINGER8051
    01.03.10  

    I absolutely love the idea and hope they do it in all sizes not just small sizes. I hope to see some player specialties like Favre items as well as team accessories. When I was traveling I saw handbags made from Team license plates that were really cute. I wish I would have purchased one but I haven't seen one since.

  • roxygirlie1021 By roxygirlie1021
    12.10.09  

    I love it! I already buy accessories and clothes to show of my fav team (Go Bucs!) It's a great way for me and my husband to bond together - he loves it that I am into football.

  • Yeago6 By Yeago6
    12.04.09  

    I love her clothes and have bought a few to wear along side my husband at all the Ravens games. Great line

  • pabswife By pabswife
    12.02.09  

    from aug thru jan, every weekend....its "touch" STEELERSSSSSSSSSSSSSSSSS

  • Innergy By Innergy
    12.02.09  

    I have a touch NY Giants t-shirt and I love. Cute clothes for women and ever retro options.

  • justadevil By justadevil
    12.01.09  

    I think it is great that the NFL is finally realizing not all there fans are men. I have been a football fan since I was a little kid and I am now living in MN and the Vikes are kicking butt! I have been a fan of the Vikes for a long time win or lose I have been following them for years. I personally have not seen the touch line and will have to look into it some more! Yeah woman sports fans!

  • jenndta69 By jenndta69
    11.30.09  

    I personally love the line. There are also others out there for MLB and NBA too. You just have to do some surfing on the net to find them.

  • Stephbff By Stephbff
    11.30.09  

    Tyra1276 hit the nail on the head! I like the touch line; however, the clothing in this line does not go past an extra large. Moreover, even If I lost enough weight to fit in to an XL I still wouldn't fit comfortably into it because my bust would still be too big. I want to fit into something made for a woman and not something boxy. This line needs work!

  • Tyra1276 By Tyra1276
    11.28.09  

    It's about time! We are Steelers fans, and fortunatly the womans line goes beyond boxy t-shirts, but it could still use some tweaking. Not all woman sports fans are a size 2 that wants to wear body hugging fan wear, nor do they want boxy, to baggy, mens style wear.

  • sassysami By sassysami
    11.26.09  

    I think it is great! half of the fans are women too so it is good to be recongnized.

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