What to Do:

Step 1: Enter Sweeps

Promise to wash in cold for your chance to win a washer & dryer. Click here to enter.

Step 2: Share

Spread the word about cold water washing on Twitter with the hashtag #takealoadoff and loop in @SheSpeaksUp, @FutureFriendly, and @Tide.

Step 3: Join Twitter Party

RSVP today for the Twitter Party on April 12th at 9pm ET!

Take a Load Off With Tide Coldwater!

In honor of Earth Day, you can Take A Load Off the energy grid, your wallet, and the environment by making one simple change - washing your clothes in cold water. Did you know that when doing laundry, heating water can account for up to 80 percent of the energy used per wash load in the U.S.? It's an easy change to make with Tide Coldwater, which is specially formulated to get clothes clean in cold water.

Make the Promise to switch to washing in cold water on the Future Friendly Facebook page and you'll be entered to win a High Efficiency Washer and Dryer and a one-year supply of Tide Coldwater! Enter once per day to increase your chances of winning. A new winner will be picked each week through May 13th.

Promise to wash in cold & enter sweeps


vanessa lachey

Join Tide in New York and Los Angeles

Come Take A Load Off with Tide, Future Friendly and celebrity host Vanessa Lachey! You can learn more about cold water washing, take some time in one of the onsite massage chairs, and check out the recycled shipping carton that will house the Take A Load Off pop-up events in New York and Los Angeles.

Los Angeles:
Date: April 10th
Time: 8am-4pm
Location: Hollywood & Highland (map)

New York:
Date: April 18th
Time: 8am-4pm
Location: 23rd St. & 5th Avenue (map)

learn more

Twitter Party Join our Twitter Party!

Date: April 12, 2012 @ 9pm EST
Follow: #takealoadoff and @shespeaksup
Questions? See Twitter Party 101

rsvp now