Social Media Study
For Forty-Something Women, Web Life is Close to Home
SheSpeaks Reveals Women 40-49 are Online in a More Purposeful Way than Younger Peers
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December 2, 2008, New York . Despite their later migration to the Web, women ages 40 to 49 represent a dynamic force online. SheSpeaks, the leading social network for women.s insights and word-of-mouth marketing, announced today the results of a recent study, revealing that 40-something women are highly involved in social networking, often demonstrating a more personal connection to online activities than their younger peers.
A national poll of the SheSpeaks membership yielding more than 2,000 responses revealed nearly one-half (45%) of 40-something women respondents have profiles on popular social networking sites. A majority of these social network users indicated frequent activity on these sites, logging in several times per week.
In addition to the 40-somethings, the SheSpeaks study also uncovered significant trends across age groups and demographics, including women under 30, Western Women, Parents of Teens and High-Income Professionals.