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Are you aware that Motrin (the pain reliever) recently ran (and pulled) advertisements that were controversial?

Recently, the pain relief medication, Motrin, ran an online ad on the company’s website. It was about “baby wearing” — i.e. carrying a child in a sling or a wrap, rather than pushing them in a stroller or carrying them in your arms. 

Moms did not respond well to the ad. They were offended that Motrin suggested that they carry their babies as a "fashion accessory" and that it was not necessarily good to carry their babies around.  Clearly the point of the ad was to show that carrying your baby might cause back pain and that Motrin should be your solution.

Motrin responded by pulling the ads.  We were curious how many people actually were aware of this?  Were you aware?  What was your take on this?

Yes (9.8%)

No (90.2%)

Are you aware that Motrin (the pain reliever) recently ran (and pulled) advertisements that were controversial?
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100
  • arcticjewels By arcticjewels
    on Dec 17, 2008  

    We can only hope these people's next indignant response will be towards some of the other pressing problems our country's facing. Yeah. Right.

  • jgspeaks By jgspeaks
    on Dec 18, 2008  

    I did not see these ads but as a mom sometimes I carried my babies and sometimes I put them in the stroller. And I use motrin as needed.

  • lhobbit By lhobbit
    on Dec 18, 2008  

    Get a life. Put that effort into something worthwhile.

  • bdsmith85 By bdsmith85
    on Dec 18, 2008  

    I agree with peetred! I have a baby hammock that I used to wear my son in and, yes, you definitely need something after wearing a 17 pound baby for 2 hours standing up at a football game! But, some people feel they need to wear their babies, and some don't, and that's fine. I think that Motrin was right in pulling the ad because they could have offended many people.

  • amyo11 By amyo11
    on Dec 18, 2008  

    I carried both of my chilfdren in a babysling for most of their infancy until the got too big. I never thought of it as "wearing" , I don't like that term, but instead as nuturing and bonding, creating a sense of security, safety and closeness in my children and also bring them up to "eye" level for a more stimulating environment. I am not offended either way. It is a personal decision...sling-stroller/carseat, bottle-breast, crib-co-sleep, binkie-no binkie.... People should not be offended because someone has a different perspective on those things. I did not see the ad, but unless it was advocating that one method is better than the other, it should not have been pulled.

  • kristen7768 By kristen7768
    on Dec 18, 2008  

    wow - thats one of the silliest things I've heard in ages!

  • ally1106 By ally1106
    on Dec 18, 2008  

    I think the Motrin ad addressed a valid concern for people who do prefer to carry their children in the body wrap slings. I do not think the Motrin ad was trying to imply that " children are a pain in the ....."

  • paperw8s By paperw8s
    on Dec 18, 2008  

    I did not see any of these ads, but I can see the pros and cons of both sides of the issue.

  • Kfroz0415 By Kfroz0415
    on Dec 18, 2008  

    I knew about these ads and I think people were overreacting something terrible. Now if it seems to be making fun of wearing your baby then there was a reason to get angry. Baby wearing moms would complain if no one ever acknowledged them now that they were someone is complaining. I didn't see the ad but obviously if the wrap or sling is not applied properly it may cause pain. Even if it is applied right eventually it may cause strain on the back even 5pt back packs carried correctly will eventually cause strain if worn long enough.

  • msfixit By msfixit
    on Dec 18, 2008  

    I carried my daughter for the first year. It was the best way to calm a colicky baby.