great new idea on mascara stick! Stays clump free and mess free. The brush is gentle on the eyelashes.

I like this mascara, does what it says it will. My friends and I are noticing it is going up in price though...

i like

It's just as advertised stays on all day because it's waterproof and does not clump too much. It is however hard to get off, so I just use make-up remover.

A bit flakey but great length tho my lashes!

Although rather difficult to remove thats waterproof doing its job. This mascara definitely does its job, I absolutely love it!

I love this mascara hold my lashes all day! My lashes look longer and fuller.

I've tried hundreds of different mascaras and I finally have found one that I like. It doesn't clump. It makes my lashes longer without making them look really thick.

My all time favorite product. Rimmel products make my face look and feel beautiful.

This mascara looks really great when you first put it on but starts to flake after long wear. Great for short periods though!

Great product, really makes my blonde barely there lashes stand out!

good product at reasonable price i love it nice smooth and works so good

Fun looking mascara! Looks great on my lashes! Totally recommend!

One of my favorite drug store mascaras, I love that it adds length without clumping and for the price you can't beat using this for day in and day out !

Wooohooo! I really enjoyed the brush it came with!! Very nice on the eyes and makes my eyes pop!! Will definitely purchase again!!