So far, so good! I used this for the first time today and thought that it did a really nice job. It definitely made straightening my hair easier.

I just got this & I have to say after using it just once, I see a big difference. I love how it smells, how easy it is to distribute into my hair & it makes straightening my hair a breeze. I love it already! Excellent product

Loved the smell. I used it on towel dried hair. I used a small amount and blew dried it with a flat brush. My hair name out very smooth and straighter. I still has a bit of wave on one side and I am hoping the more I use it the straighter it will be. I really loved the fact that it made my heavy thick hair feel lightet

Just received the product but after watching the video I am super excited. I will be testing the product this weekend!

I did use on towel-dried, still damp hair. I started by using approximately a small coin sized drop of Smooth Infusion Naturally Straight styling creme, applying it one section at a time. This did take up more time than I usually take. I did blow-dry my hair straight using a brush. My hair stayed so smooth! The extra time spent was worth the end result.

I am very excited to see the results since I just started using it today!!! Im also going to try leaving it curly so I can see if it controls the curls and frizz!!

Took my hair from frizzy/waxy to straight with one application. I shampooed, conditioned and then applied this. The instructions say you should blow dry to straight iron. I actually just brushed and combed and my hair came out sleek and straight. This rocks. No more time consuming routine for me...wash, use Aveda Straight and go!

i like this stuff