GREAT PRODUCT! under $5us "Get a whiter smile in just 14 days, satisfaction guaranteed. Crest® 3D White? Vivid toothpaste whitens teeth by removing up to 80% of surface stains. Its unique formula creates foaming action to clean, protect and whiten with a cool blast of mint as part of your complete dental health regimen" This is part of the 3D white collection and it TRULY works!!! Get gradual whiting for less than having to purchase the strips (While combined they do make a dramatic difference in the color of your teeth) It works wonders all on it's own! xoxox