I LOVE everything I have tried from E.L.F and I have tried pretty much everything that Wal-mart carries in their brand. I have gotten to the point where I check the E.L.F section first before checking the rest of the makeup aisle when I need something new.

Honestly I like their cosmetics no matter that people say that is cheap and not so trendy. I think that e.l.f. It's very affordable and I don not need to spend much money to look beautiful. Of course for some products I would prefer some other brands but overall e.l.f is not so bad and a lot of products that really better that high end cosmetics. Personally my favorite products are eyeliner, primer and lipsticks.

Elf products are great and affordable. They may seem really cheap but it's just because of the price. The actual products are actually very pigmented. I love their mineral lip sticks, lip stains, and lip sticks. Their primers and setting spray are also amazing!

I adooooore elf Cosmetics! I'm pretty lucky in the fact that I can afford the department store brands, but I must say that elf has several products that I can't live without and are truly department store quality! A few that come to mind are...number one is FOR SURE their undereye highlighting powder. I think every makeup wearing individual on the face of the earth should wear this! Since I'm *ahem* not a spring chicken anymore I wear it over a dab of concealer and it softens the look of your entire eye area. I have one in my bathroom, one in my purse, and one in my gym bag!! Also their eyeshadow stick liners are BRILLIANT! I use the sparkly black one over my upper lid eyeliner to smudge it out and set it. Love love love elf!!

I give E.L.F 5 *'s because of its inexpensive price and expensive product quality. It allows the non making 6 figures to be able to purchase makeup brushes, primers, lip wear and eye brow products for a cheap price and still look like Hollywood superstars. I love their products and E.L.F. is always my first stop in the makeup aisle.

I cannot praise this company enough. It was my first make-up brand and I'm sure it will be my last. I have never had sticker shock from items and have only a few times been disappointed. They really have quality as their main priority and it shows!

I love this cosmetics line! They are affordable and work well. Some of my favorite makeup pieces are from this collection.

I seriously love Elf , who doesn't . I even just finished buying their new line. I love how adorable they are !

One of my friends told me about E.LF. a long time ago. But I didn't try it. Just this year I tried it for the first time. It is great for people on a budget. They also have a beauty bundle that is about $25.00 a month. It sends $40 -$50 worth of full sized products to your door every 2 months. It is a great way to stock up on some much needed makeup.

Love this brand of makeup and cosmetic tools. It's inexpensive, available everywhere and works great.

I am a big fan of e l f cosmetics! I don't wear a lot of make-up nor do I wear it that often, so why spend an arm and a leg?! E l f Cosmetics rank with the more expensive brands, but for an affordable price. I love everything I have ever bought from them including brushes, eye shadow, mineral face powder, etc... You can't go wrong with e l f! And who doesn't like to have some extra money left over after you go on a make-up trip for something else?

Honestly make up is makeup it all looks the same and all does the same thing its just a matter of knowing how to use it really

Foundation works great Bought the foundation at Old Navy on sale and loved it. Had always used Merle Norman and think for the price it is just as good of coverage and no problems with my skin. I have very sensitive skin due to rare skin cancer on face and had no reaction. Love the price my Daughter loves it too.

Really great A terrific, affordable brand. Some items are a miss, but I love trying out their products because I don't have to break my wallet to do it. When you find a good product, it's great just do your research before buying. I love this brand and will continue to be a costumer and recommend it to everyone.

love it I love this brand. All of their products are great and they are so much more affordable than other products on the market. They are worth every penny.