great product. leather formula is amzing and cleans very well

This stuff lasts forever! A lot longer then regular soap

Great to just wash hands with after doing hamburger meat prep!

Yes! This kind of Dawn Dishwashing foam makes dishes easier to wash. very light feel on my hands, smells really good and add little of bleach to my dish water.

I prefer dawn above any other brand. Dawn direct foam seems to last longer as well.

A lot of fun. Makes doing dishes fun for kids.

I like the pump dispenser, so you don't get too much!

I only use Dawn. It is far and away the best at cutting grease and cleaning stuck ons. The foam is nice because it rinses off easier than the liquid. I don't really think there's a difference in the way it cleans though.

I like that it comes out already a bit sudzy and ready to go. Bonus you can reuse the bottle to put in your cleaner and some water and voila. repurposed!

I love this! Dawn is great on grease. My husband comes home with greasy, oily hands and this cleans him right up. Plus he doesn't get my regular bottle of Dawn all nasty; or anything else, for that matter, all nasty and greasy. Couple pumps and he is clean and my house is saved!

I have always used Dawn for my dishes and nothing else. Recently they replaced all of the soaps in my work place with the direct foam so I was able to give it a shot. I didn't notice any difference between it and the regular so I'll save my money.

Dawn is a pretty good brand and it just simply gets the job done. I would promote this product to others. :]

This stuff works great! But I still like the regular stuff better. It works better in my opinion!

Does what it promises, but could be at a better price point...

Great product. I love Dawn, it cleans the dishes, even the really greasy ones. This product did not suds as much as the concentrated version of Dawn but still seemed to clean fine.