I love this stuff. It's sweet without being too sweet, just the right amount of flavor for my coffee. You can definitely taste the cinnamon. This is a delicious drink for fall or winter. I feel like I'm having a specialty latte, but I actually just added the Torani to my regular K-cup coffee. Love that they have such a variety of flavors that are sugar free! My coffee tastes like a calorie-free dessert!