It was a wonderful lotion 24 years ago when my daughter was born and it is still wonderful now. We use it on the babies and the adults love it also.

I started using this for my son when he was a few months old. The pros are that its super light ,doesnt stick and has a nice smell. However, for babies with dry skin,didnt last more than a few hours. I tried this and eventually moved to another brand. For babies with softer or normal skin,the case may be different

Although this smells baby fresh, it feels a little slimy to me. I prefer Johnson & Johnson Lavender baby lotion over Baby Magic any day!

Wonderful Scent!!! Love It

Amazing product for kids, great smell and great price.

for my babies, i loved using this lotion, it smells great and left baby soft skin.

yes, as a grandparent I do question the safety of the ingredients in Baby Magic products. I find the smell of these products too overpowering.

I love this lotion for me and my children, it is a great skin moisturizer for me and suttle enough for my children

I love this product

Love the scent. Makes my daughter's skin soft and smooth. I use it occasionally too.

This is quality lotion. It has a nice scent and isn't greasy. It does its job. However, my favorite is Johnson's. It smells more like "baby" to me which I love. So, it is not my first choice but it is good enough if it is a gift to me or there is a great sale.

I love this smell!! MMM it brings back memories of when my babies were babies and they didn't fight me to put lotion on them!! It is so cheap and it works just as well as any other pricier brand! People should definitely give this lotion a chance it is magic... baby magic!!

Comparable to Johnsons brand but cheaper. Love it!

Baby magic lotion smells great and has a lasting effect! my nephew always had this scent as a baby. It's a warm gentle smell not too powerful that's what i like about it.

Baby Magic baby lotion is the best out of all the other lotions. Great smell that lasts all day long. Other lotions just don't even compare to it.