I eat a lot of yogurt, and this is BY FAR the best I have ever had. I buy this yogurt and eat one for breakfast every single day. My favorites are the strawberry, strawberry-banana, and the peach. They have just the right amount of creaminess and thickness to make them pleasant on the palate and they are filling too :) Definitely the first brand of yogurt I reach for in any store, any where I am staying.