The product comes in a cute little glass containter, and is basically just a cream eyeliner. It has a pre packaged angled brush which was too large for my eyes and make of super rough material. I traded it out for one of my MAC eyeliner brushes and it was much better. It goes on super smooth with no tugging. The color pay off is great, it really is a true black. I love to do cat eyes with this product. It stayed on all day and was pretty smudge resisitant. But be warned, your going to need makeup remover to get this eyeliner off, water and soap was a no go, it didn't even really budge a whole lot. But once I put some makeup remover on there, it came right off. It's much cheaper than other products, and although it takes a little skill to apply, it looks amazing when done right.