I tried this first without reading the lable.... should have read it!! It is a SUGAR crystal pumped with fabric softener! Seriously, we really want sugar in our laundry, the stuff we want to clean? I could not figure out why my clothes felt kind of weird, stiff would be close to describing it. The fragrance is great, the idea is a good one, the vehicle used to deliver that softner and fragrance... that needs to be thought out more. I am disapointed with this product for the simple fact that my cotton shirts felt ick! I rated a 2 star due to the fragrance lasting, even after 3 washes I could still smell it :) I do beleive I will stick to downy and origional purex softener both are very good. This one needs to go back to the drawing board...