I like the way it cleans and smells.

I cant complain at all this dawn works really good, its fast and effective.

I like ANYTHING that makes washing dishes easier - and Dawn Direct Foam DOES! I squire a little on my sponge and the dishes are done in no time!

Love this product it cleans the dishes very good and it's not harsh on the hands.

I have written to Dawn bragging about how I love this product. My kitchen appliances are black and stainless steel and I have hated to tackle my stove, which shows every little drop of food or grease. With the direct foam, I spray a little on, add water with a cloth, let set, and I don't even have to scrub. I LOVE THIS PRODUCT!

I love this soap. It does what it's suppose to do and the container is awesome and easy to use.

Once I tried this product I have not bought any thing else since and that was over 3 yrs now. Love how the bubbles last and last. You really only need a a small amount to clean a lot of dishes. That's why a bottle for me lasts so long.

Love the way my hands feel after I wash the dishes.

Best dishwashing soap on the market. Love this product!!!!!

miracle foam nothing out there can match it.

I use the original dawn and because they were out of it at the store I decided to try the direct foam. I love it. You don't even have to do a full pump to get what you need. It also smells real good but is not overpowering. I have allergy problems and this doesn't bother me one bit.

This is a great product and is good at cutting through grease. I am a fan of Dawn products.

It works, it helps get the food off the dishes. I've used Dawn for years, but I like this foaming version better because it makes my son use less when he is doing the dishes. Since it appears to be more being foamy, he just gives one squirt instead of a big squirt of the traditional Dawn. Saves me money!

This dishwashing foam is so gentle on my hands and cleans all of my dirtiest dishes! I love Dawn:)

I love this product and the savings from it. The idea that I can get soo much from one little pump is great! I have used this regularly and recommend it highly!