A cup of coffee that you can prepare by just adding water. Can be hot or cold - you decide. The best instant coffee I have ever had - it's full-bodied and flavorful, just like the regular Starbucks® coffee. Right now available in Med. and Bold. Plus now through October 5, 2009 you can go in and have a free taste - plus they will give you a coupon of a $1.00 off the instant and give you a free tall coffee. Making the 3 pack - $1.95 and the $12 pack $8.95. (under .75 per cup). I drink instant coffee often and this really is the best I have ever tasted.