I tried both the Dipbrow Pomade and the Brow Wiz. Dipbrow Pomade is less expensive and last longer. A pot comes with a lot of products, and I barely need any product on the brush to fill up both of my eyebrows. I've had the pot for several months now and I'm not even through 1/8 of the pot; whereas with Brow Wiz, I went through the entire pencil in 1-2 months. Dipbrow fills up the brows beautifully and evenly. It's very build-able. I prefer the natural look and was afraid to try the gel formula, as I was expecting it to be very dark and unnatural. However, with very little product, it creates very natural looking brows. More product can be used to create a more defined brows for a polished look. It also last throughout the whole day. I apply it at 8am and it stays till 11 or 12pm without reapplication. The formula is waterproof but very easy to remove with facewash/makeup remover, so it's great for all uses.