I received a sample of this unique Moroccan Oil around 9 months ago and went ahead and purchased the full size bottle. I wear it on my long straight black hair to add shine and to seal moisture in my hair right after I blow dry it. it has an exotic musky scent. A little goes a long way too. I put a small amount of oil on the palms of my hands and I pat my bangs and ends until the shine is even everywhere. It's also good to stop any frizz or stray hairs sticking up you might have going on. I like keeping my ends moist to prevent them from splitting and going frizzy. This product appears to be very popular and is spreading by word of mouth pretty quickly by family, friends, message boards and facebook. Two salons I go to quickly ordered it. I'm looking forward to trying the Moroccan hair mask in the near future also. It's been getting good reviews. I'm sure Cleapatra would have approved this product.