This is the most amazing hair care product I've ever used and I've tried a ton. I have long very straight hair that likes to fly away and not stay smooth so I'm always looking for something to keep it looking fresh and put together all day long. My daughter has ringlet curly hair that can get frizzy and looks greasy with many products that claim they are for curly hair. It's a 10 works wonders on both of our hair. Mine stays sleek and shiny all day and her's stays bouncy and frizz free. It only takes a few pumps of the product on wet hair and you're good to go. This is a product I can't live without and well worth the $18.