Light weight, medium coverage, great color, fragrance free, doesn't clog pores, reasonable.price and i can easily.find coupons for this product.

Feels light which is what I look for in a foundation and is the only foundation that I have found to give me a perfect skin tone match.

I like this product but since its a liquid it will run or smear off if you don't set it with a powder or spray. It wasn't easy for me to find my color. Once I did I liked the appearance of the make up.

It was very easy to find my color but once it was on yellow tone made my face look very cakey cause I need foundation with red tones.

This is the only makeup I found that really matches my color. The W-3 is always sold out in every store because I feel it matches the majority of women.

Its an okay foundation, it's got a light coverage , has a lot of shades and it helps find your perfect shade. Since I have acne prone skin its not my favorite foundationsince you need to have a concealer. If you dont have acne its a really good foundation

I used this product for years and the color match was perfect and the foundation was easy to blend and apply but for one the packaging is messy and unsanitary and secondly my skin started to have these horrible breakouts and my dermatologist told me to change my foundation and my skin cleared right up. After some research I found out that one of the chemicals in the foundation had been affecting a lot of people's skin.

very good product i was very happy with it although it smells weird i was happy on how well it blends and how it makes it look very natural

Goes on very smooth, light and natural looking. Its very nice!

i love this one. i can make it a lighter coverage if i need to by mixing it with my face lotion. or by using it all alone, for fuller coverage. it blends so easy.

This is a must have foundation, with such a wide color range. When I first started doing makeup I filled my kit with these and actually still use these on occasion. I love the range of color and it is great for all skin types!

I love this makeup blends great on my kin it really is a true match. It hides all my imperfections so well.

Love this foundation! It blends very well into my skin. I'm the shade Natural Buff in this foundation, and it literally matches my skin perfectly. The best match I have found for myself!

I love this foundation but it can look a little cakey. It blends in alright but not enough. I have tried 3 different tones to find my right match but I ended up with Ivory cause that was the nearest one that didn't look too cakey. All the fairtone colors seem to have a subtle yellow tone that make it look cakey on my skin. It's a nice foundation nevertheless.

I like all the color choices but it was a little too thin for my needs..I dont use a ton of makeup but what I like is something that I can biuld if necessary for some areas of my face (an auto accident :-/ ) too bad its not a little more buildable and maybe has a bit more staying power.