really helps to keep my eye shadow on not all day but for most of the day. i love thats its so easy to blend and that it drys so quick.

This is a great primer! My eye shadow lasts longer and is more vibrant. No creases hear! And the best part is it's only $1 and you can find it at target! :)

This product works great. It makes my eye shadow last longerm it is more vibrant, and no longer creases. So worth the $1 price!

I purchased this product from target for only $1! And I do have to say it is a very good product. Especially for the price. I really like this primer. It keeps my eyeshadow on just about all day! I haven't ever gotten to try The urban decay or too faced one because they are to pricey. But i am pretty satisfied with my ELF primer. Most likely going to purchase it again. I noticed they have also came out with two new shade to. So Check out the website! (:

doesn't work like I thought it would

I was not a fan of this product. I kept making creases. It did not help my eyeshadow on longer. I had my younger sister try it and she had success using it. Maybe it just wasn't for me.

This eyeshadow primer was decent for the price but my eyeshadow still creased. For just a few dollars more, I'd get E.L.F.'s Mineral Eyeshadow Primer instead which is a much better product. The base of the formula for this product was too oily for me to use as a primer, but those with dry eyelids who want their shadows to go on more smoothly may have better luck with this than I did. This is definitely not for oily lids.

I bought this product as an emergency during a trip, I have tried several products from this brand and they are all good specially for the cost of a $1. I can't say I am disappointed with the primer but it didn't work on me for very heavy eye makeup. When I do a more light/day eye makeup it is quite good. So if you are going with light eyeshadow I would say use this, but don't except anything if you are doing a more dark, smoky look.

I bought this product as cheaper alternative to UDPP or Too Faced Shadow Insurance. I bought it from e.l.f.'s website....and the product description on the website said that this product is meant too help the longevity on your eyeshadows as well as make them more vibrant. I found that it helped keep my eyeshadows on for longer during the day, as well as helped to keep them from creasing to a point. However, it didnt make my colors more vibrant. Actually, in most cases, it made my eyeshadows more dull than wearing them alone without primer. In my opinion, I rather reapply during the day rather than losing vibrancy from my shadows.

I have oily eyelids and although this does help in making my eyeshadows stay on longer, I would say it only lasts about 5 hours. After that the eyeshadow does disappear. It is what it is for $1 and if you are looking for something affordable that makes your eyeshadows stay on for about 5 hours, than this is definitely worth trying. The texture is nice, it is not too watery or powdery and applies smooth.

I think this a great deal. The primer works fine, doesn't last all day but for the price you cant beat it

Not Good for Hooded Eyes I have deeply hooded, oily lids and this primer is not that good. It has very little staying power.

Its OK...nowhere near great. Great for teenagers, but nothing more ! Leaves lids all creasy looking...it's a hot mess...lol

it didnt work very well for me but it works great for my sister.

Creases shadow and does not make eyeshadow last as long as it should. Im sticking to my sephora primers.