I am having a love affair with my bottle of Tide Coldwater. I have always used a cold rinse and this product amplifies not only my savings but preserves the quality of my clothes! Hot water is way too harsh on bright colors and makes them fade! I also like this product for hand washables because it tends toward gentle in smell and performance...this saves me money on Woolite for Darks which I always use on..well unmentionables! :) I think this product meets all expectations and it is my hope that it will stay around a long time! it's a winner!

I have been washing in cold water a long time. The detergent does not always dissolve, glad to have a Tide COLDWATER just for cold water use. since that is what I use all the time! I see there is a powder available also for coldwater. That is great. Normal detergents do not dissolve in coldwater all the time, so this is perfect for cold water use for people that like powder detergents. thank you!

I used it on my lingerie and it left my bras looking and smelling so fresh and clean! I normally use Woolite but I thought Tide made it smell much fresher, they retained their shape and everything. I was impressed!

I have used this product for a while now, and I have to say it is awesome! I can throw everything in the wash together and have no color leaking, or having to worry about my clothes shrinking (hey, I rhyme!) Def would recommend to other busy moms like me!

I am very impressed with Tide Coldwater. I washed everything from whites to dark colors and it worked the same for all loads.It even cleaned denim work pants that were stained with ground in dirt with no problems. I like the fact that it works so well in coldwater, as I am always looking for ways to save energy.

After washing our towels using Tide Coldwater, my husband noticed and said he prefers it! What a nice bonus for it to save energy while still doing a great job too. Thanks for the opportunity to try it!