My mom originally had me stuck on dawn until I met my fiance and his skin couldn't handle it. Since they've done away with a lot of the harsher chemicals and phosphates we found that he's been able to tolerate it and instead of peeling his skin off, his hands and mine, come out feeling really smooth and hydrated. You can also reuse the bottle. Just buy a big bottle and fill it with soap and third of the way, add water the rest of the way, give it a little shake and you're good to go. Works just as good and saves you money!