The formula for this mascara is on the drier side which I personally prefer, which also helps to cut down on clumps. The spoon-shaped curved brush may take some getting used to for those that have never used one before, but with some practice you'll see that this mascara is able to give a decent curl if you use the right technique. The plastic bristles are plentiful and long enough to separate, but not long enough to poke your eye. On me, this mascara formula is long-lasting and doesn't flake off through daily wear. The trick is to add on your layers and coats of mascaras while it's still wet, once the mascara is dry leave it alone. For science, I was able to apply up to 4 coats with no visible clumping although I typically don't wear 4 coats of mascara. One or two coats suffice. I definitely recommend this mascara. While it won't make you look like you're wearing false eyelashes, this is one of the better mascaras I've tried lately.

Bought this product the other day and so far it's lived up to its name, NO CLUMPS. And the price is reasonable...which is a definite plus.

This mascara lives up to its name - not one clump! It takes a few coats to get volume, but my lashes were long and beautiful. It is not a volumizing mascara, so don't expect lots of fullness. However, I am willing to put on an extra coat if it means I don't have to deal with clumps. If you want volume, you could always use a lash primer first.

I gave this rating because although I would probably buy this product with a coupon, I was unimpressed with the volume. I did not see any clumps but at the same time it didnt seem like I was really wearing any mascara.