This is an awesome product does everything the packaging promises. Love it an absolute must have in my house.

My mom brought me home some of this from her work for me 2 years ago and have used it everyday since! Such a great product! It makes my hair feel amazing, it's easier to style my hair and smells pretty good too!

This stuff rocks!!! It is a little expensive but worth every single penny paid. You will not have to use any other products in your hair!

I've used many different leave-in treatments before and most work well enough, but at the end of the day my hair always feels oily and heavy. I borrowed It's A Ten from my sister to use one day and I love it, and have been using it ever since. I have long straight hair that has a mind of its own (meaning it gets frizzy and static-y all the time) and this tames it very well. Definitely worth the money.