I love how simple and easy it is to use and how my hair feels after use. It so soft and managable and smells great. The conditioner that comes with the color is in a large tube to use multiple times. I wish they have more color choices though maybe for darker hair.

This didn't cover the gray hair. It was easy to use but I didn't care for the color choices. I'll stick with clairol!

I love this product! I have been coloring my har for more that 20 years. I had never found one so easy to use. It was amazing. I cannot believe the quality of the color. I only tried it because of the name attached to it. the John Frieda line has never disappointed me before and still hasn't. You truly do get the value for your dollar with this product.

Loved how even the coverage was, how soft it leaves my hair and how easy it is to use. I love the red shade so the limited shades are not a problem for me. I've only ever colored my hair at home and this was the fist time I got TONS of compliments on how amazing the color is for me:)

Love this. Easy to use, great gray coverage, and leaves my hair shiny for weeks. And soft. I don't have to use conditioner as often. I just colored my hair last week, still looks great, and it hasn't started to wash out like other brands. Well worth the money.

I like this product for how easy it is to apply (except for recoloring, very hard to just apply to new growth). Because of the limited color choices, and the difficulty in coloring roots, I had to give it fewer stars. If you are coloring your hair for the first time this is a great product for a novice.

I recently tried this product and was blown away by it! It works really well. I didn't think it would cover all my hair (have very thick hair) but it covered everything.

I was very impressed with this product! I am a natural blonde, but I color my hair to give it dimension. I used the 10B Extra Light Beige Blonde and I love it! The foam is so easy to use and it has plenty of product to cover evenly. The color is great and my hair feels amazing!

I really like the foam hair color formuluas, and this one is the best that I've tried. The color turned out great, and the process makes the at-home process foolproof and messproof. I've admitted ruined some carpet once by making a mess with at-home color, so the cleanliness and ease of the foam is great!!

I love John Frieda but did not love this product. It didn't seem to color my hair at all. I was hoping for the best and didn't get any results, I had to re do my hair with a different brand.

iLOVE this hair color and it is the only one i now buy... sure . there is coverage and a large tube of conditioner for multiple uses .. and healthy looking hair . The reason i gave it 5 stars is there is no WASTE!! ANY LEFTOVER COLOR CAN BE SAED AND USED TO REFRESH THE ROOTS OR COLOR ON A WEEKLY BASIS .. i had to say that in all caps - y oureally can get your moneys' worth!!!

You have got to try it! I have some pretty stubborn grays and finally an at home hair color covered them! It was very easy to use but the instructions state to use it all. That was the only problem. It was so much, the foam was falling off my head! Loved this coverage!