I love how simple and easy it is to use and how my hair feels after use. It so soft and managable and smells great. The conditioner that comes with the color is in a large tube to use multiple times. I wish they have more color choices though maybe for darker hair.

This didn't cover the gray hair. It was easy to use but I didn't care for the color choices. I'll stick with clairol!

I love this product! I have been coloring my har for more that 20 years. I had never found one so easy to use. It was amazing. I cannot believe the quality of the color. I only tried it because of the name attached to it. the John Frieda line has never disappointed me before and still hasn't. You truly do get the value for your dollar with this product.

Loved how even the coverage was, how soft it leaves my hair and how easy it is to use. I love the red shade so the limited shades are not a problem for me. I've only ever colored my hair at home and this was the fist time I got TONS of compliments on how amazing the color is for me:)

Love this. Easy to use, great gray coverage, and leaves my hair shiny for weeks. And soft. I don't have to use conditioner as often. I just colored my hair last week, still looks great, and it hasn't started to wash out like other brands. Well worth the money.

I like this product for how easy it is to apply (except for recoloring, very hard to just apply to new growth). Because of the limited color choices, and the difficulty in coloring roots, I had to give it fewer stars. If you are coloring your hair for the first time this is a great product for a novice.

I recently tried this product and was blown away by it! It works really well. I didn't think it would cover all my hair (have very thick hair) but it covered everything.

I was very impressed with this product! I am a natural blonde, but I color my hair to give it dimension. I used the 10B Extra Light Beige Blonde and I love it! The foam is so easy to use and it has plenty of product to cover evenly. The color is great and my hair feels amazing!

I really like the foam hair color formuluas, and this one is the best that I've tried. The color turned out great, and the process makes the at-home process foolproof and messproof. I've admitted ruined some carpet once by making a mess with at-home color, so the cleanliness and ease of the foam is great!!