This stuff is worth the extra $$$! I tried it with a $2 coupon and it was great. It's much neater and tidier than the other foams. Also - I have a LOT of hair and usually run out of color - I actually had a little extra with this product! I think I left it on too long (30 min) my ends got a bit darker than I wanted but it blends and looks good. I will DEFINITELY buy this again!

I love John Frieda and I loved this product! It was the only time where I've dyed my hair and people didn't go "whoa" it was a very subtle and classy blend. I love also knowing that I am not damaging my hair too much because it's John Frieda!

Pros: + Creamy foam didn't dry out like liquid hair dyes do + Process took half the time of regular hair dye + Color lasts for a good amount of time + The conditioner that comes in the package leaves hair feeling silky and smooth + Easy to use Cons: + None

I absolutely love this foam hair color!! John Freida always has excellent products, and I am in love with this newest product. It cost a little more than other brands, but it soooo worth it!! It last longer than other brands I have tried, too. Beautiful, natural looking color that lasts and lasts!!

Absolutely love this hair color. Very simple to use, excellent coverage, excellent end results - no missed or overcolored spots. More of a 'professional' outcome vs regular at home color. This is by far my favorite haircolor product, I just wish it wasn't so darned expensive!

I love how simple and easy it is to use and how my hair feels after use. It so soft and managable and smells great. The conditioner that comes with the color is in a large tube to use multiple times. I wish they have more color choices though maybe for darker hair.

I love this product! I have been coloring my har for more that 20 years. I had never found one so easy to use. It was amazing. I cannot believe the quality of the color. I only tried it because of the name attached to it. the John Frieda line has never disappointed me before and still hasn't. You truly do get the value for your dollar with this product.

Loved how even the coverage was, how soft it leaves my hair and how easy it is to use. I love the red shade so the limited shades are not a problem for me. I've only ever colored my hair at home and this was the fist time I got TONS of compliments on how amazing the color is for me:)

Love this. Easy to use, great gray coverage, and leaves my hair shiny for weeks. And soft. I don't have to use conditioner as often. I just colored my hair last week, still looks great, and it hasn't started to wash out like other brands. Well worth the money.

I recently tried this product and was blown away by it! It works really well. I didn't think it would cover all my hair (have very thick hair) but it covered everything.

I really like the foam hair color formuluas, and this one is the best that I've tried. The color turned out great, and the process makes the at-home process foolproof and messproof. I've admitted ruined some carpet once by making a mess with at-home color, so the cleanliness and ease of the foam is great!!

iLOVE this hair color and it is the only one i now buy... sure . there is coverage and a large tube of conditioner for multiple uses .. and healthy looking hair . The reason i gave it 5 stars is there is no WASTE!! ANY LEFTOVER COLOR CAN BE SAED AND USED TO REFRESH THE ROOTS OR COLOR ON A WEEKLY BASIS .. i had to say that in all caps - y oureally can get your moneys' worth!!!