I really love the easy, mess free foam application. The color was perfect and my hair was left super soft and shiny. The reason I gave it 4 stars is that It didn't completely cover the tiny silver/grey strands that has invaded my hair. If it wasn't for that, I would have given it 5 stars.

I like this product for how easy it is to apply (except for recoloring, very hard to just apply to new growth). Because of the limited color choices, and the difficulty in coloring roots, I had to give it fewer stars. If you are coloring your hair for the first time this is a great product for a novice.

This didn't cover the gray hair. It was easy to use but I didn't care for the color choices. I'll stick with clairol!

I loved the easy application and the no mess. It left my hair soft! But this made my hair turn red. It's also a bit expensive.

Could be better The scent is not as pleasant, and the bottle was hard to squeeze out. I would have preferred a pump kind of method. It is easy to rinse out and the coverage was decent.

I used to love this !!! For years I used this because it was easy and wasn't messy! However, the past three times ive used it, it just isn't the same formula or something. It does not hold color and I used the Burgundy shade, within three weeks my hair was a copper color. I won't be using it again.

There wasn't enough foam do cover my whole head (though I do have thick hair) and it really dried it out more so than other boxed dyes. I loved the way my color came out but the damage done to it was not worth it...not to mention the splotchy spots I got from where the dye had missed.

I have been coloring my hair for quite a while and will try new hair color when it is on sale and/or have a coupon for it. I received a coupon for a free box of John Frieda Foam Color so of course I tried it. I have to say that I didn't really like this foam application because the foam seemed like globs of product to apply at once whereas liquid product for me seemed more precise at how to apply. I did like the fact that the odor was not overpowering and I especially liked the conditioner that came with it, it did not weigh my hair down as most conditioners do. I also felt that this hair color did not keep the grays away for too long.

I love John Frieda but did not love this product. It didn't seem to color my hair at all. I was hoping for the best and didn't get any results, I had to re do my hair with a different brand.

I have used many different at home hair dyes and this was the worst to work with. I felt it didnt color evenly and it was hard to tell if spots were missed. I had to go out and buy another dye kit later that day to fix the horrible application this left me with.

I will never use this product again even though I got a coupon for free haircolor. First the price is horrible and second it totally dried my hair out it took me 3 weeks with treatments of oil,leave in condition etc to bring it back to normal and still not quite normal yet! =(

Dried Hair & No Highlights Whatsoever I used the brunette Frieda Foam. It covered the gray. No problem. However, it left my hair dry and lackluster and difficult to style. Looks like I put my head in a paint pail. I've never experienced such a poor coloring before.