My dogs are in LOVE with this and a great treat for them after they behave. I don't know about some people, but then I won't feed my dog something that has a lot of preservatives or waxy texture like most of the treats that are out there. These are a lot healthier! Also, they are at such a reasonable price if you buy them at Costco! My dogs don't even want to eat their milk bone biscuits anymore after they tried this treat!