i totally agree, like you said, "I purchased this product at Target, which now carries the e.l.f. line. It was $1 in stores. The purpose of this product is to act as a base for eyeshadows and increase the time of wearability and decrease the, well, creasing. This product also makes shadows more vibrant and true to form. I have previously tried Urban Decay Primer Potion and the Too Faced Shadow Insurance. They are far too expensive to repurchase on my college budget. I was excited when I came across this product! I purchased it right away and ran over to my local Ulta and swatched them against the previously mentioned products. The effect is the same as UDPP and TFSS. And at a fraction of the cost. I would highly suggest it for those on a budget and those who are looking for a good primer for their eyeshadows." i agree with all of this. no regrets.

I love e.l.f.'s eyelid primer! It really controls the oily eyelid problem really well. UDPP's bottle design makes it difficult for a consumer to take advantage of every bit of primer. Whereas e.l.f.'s tube makes it easy to use.

I'ts a great product, even the cream eyeshadows which from personal experience crease just after putting them on, stay put with the ELF primer, I would re buy anytime!

This is super good, and cheap! My eyeshadow stays on longer and it doesn't crease. For a $1 its wonderful.

A really good product.

I purchased this product at Target. It was $1 in stores. The purpose of this product is to act as a base for eyeshadows and increase the time of wearability and decrease the, well, creasing. This product also makes shadows more vibrant and true to form. Ive always been into make up but never wanted to spend ridiculous amounts of money on it but a $1 here and there doesnt hurt now :)

use this product every day. keeps eyeshadow on all day and keeps it from creasing

I really like this product for the price. It's not perfect, but for a dollar, its a great deal. It's a little too oily for me, but thats just my skin. Overall I really like this product, it's a good primer.

I am usually a devout user to UD Primer but since I recently was laid off from my job my budget doesn't allow me to purchase it right now. So after seeing this product on Pinterest I decided to give it a go! I have REALLY oily skin and my makeup usually slides off almost immediately after application. This product is definitely worth the few dollars it costs. I recently used it for a garden wedding I attended and I would say my eye makeup made it about 3/4 of the way through the day without any creasing. By the time I made it back to my hotel room my eyeshadow had pretty much melted into my crease but this product definately bought me some time!

I have this along with the other elf eye primer they both works really well.

It's inexpensive and works great!

One of my first purchases from the elf line... loved it! Definately helps shadows last longer... just not a fan of its texture. Its a bit powdery i think, but for $1 i can deal with it =)

Use this on a daily basis. Keeps my eye shadow from moving off my eye and the same vibrant color from morning to night.

I love e.l.f.'s primer and for the price you can't beat it. I've been a user of urban decay's primer potion but since finding e.l.f.'s I've been a loyal user of theirs.

Does its job. I like it. I use it every day. It's not the BEST primer that's out there but you could survive on this especially since its only 1 dollar!!!