I find Via slightly more satisfying than Nescafe, although a bit weaker than a brewed cup o' Joe. That said, it's handy for traveling, and convenient late morning when I just want ONE MORE cup but don't want to brew a whole pot.

Much prefer to brew a fresh pot of coffee or brew an individual cup

I didn't find the Via to taste any better than Nescafe. Would not recomend

I didn't like it!! I thought it was too bitter. Now if they can come up with an instant Latte or something that tastes like their French Vanilla coffee's then they have something going for them.