Yes! Finally Starbucks came up with good, dark, instant coffee. I am a fan of the darker roasts - bold, bitter, earthy - and this coffee meets my needs. It's less expensive than buying a cup everyday, and on those mornings when I only want one or two cups of coffee, I don't worry about setting up the coffee maker, grinding beans, measuring, waiting.... This is hot water and go. The other instant coffees on the market are all really light or medium roasts, and they just aren't bold enough. Thank you, Starbucks!!