My dogs loved the samples, but I don't love the ingredients. Nothing but by-products and fillers. Corn is one of the main ingredients, and this is the source of many allergies and digestive problems in dogs. Soy is also listed, and even though she claims no fillers, that is exactly what this ingredient is. Higher quality foods like Blue Buffalo and Nature's Best refuse to use this and other ingredients found in this food. Rendered animal fat is also near the top, and the biggest issue with this is that there are no controls over what kind of animal - including euthanized shelter animals, supermarket and butcher waste, or diseased and disabled animals - the fat came from. Dried beet pulp and corn meal gluten are also fillers which dogs weren't meant to digest. This is one food I will never feed my dogs. The resulting vet bill would be too high. I applaud her efforts to help animals with the profits, but she really should take some of the money and improve this food.