This is my all time favorite cereal, it is a staple in my house. It stays crunchy in milk, and is deliciously nutty. The puffed rice reminds me of golden crisp, but better. This is one of the only cereals I can eat and still be full 4 hours later. I love putting it into yogurt to add crunch, of course I can eat it by the handful right out of the box too. My favorite thing about this product is that it makes me want to eat breakfast every day.