This was used on me when I had my hair color treated (color lifted and then glazed). The shampoo did not dry or strip my hair and the conditioner is hydrating. For me this will be used alternately with a no sulphate regimen. This is what the website claims - for the most part I will agree. The only reason it got a 3 was because it has sulfates in it. GENTLE CLEANSER Cares ? Gently cleanses while adding strength, elasticity and body Protects ? Sunflower extract protects the structure of the hair, provides UVA and UVB protection and helps prevent hair color fade Moisturizes and Adds Shine ? A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine