they were handing out samples at walmart, I tried it, and bough it the next day. It seems expensive, and the bottles seem small but trust me....it goes a long way! I have mid-back hair and I only need a dime sized amt. It lathers like crazy! It's thick and luxurious. I couldn't imagine anyone needing more than a quarter sized dollop. And it rinses clean. I don't even NEED conditioner. I just like it :) BEST SHAMPOO EVER! WORTH EVERY PENNY.

I didn't use Loreal products before this- I've always used the shampoo from my salon. It's pretty inexpensive, smells amazing, and makes your hair feel silky. Probably one of my favorite shampoos I've ever used.