I had used MAC's Fluidline in Blacktrack for years and this is a great alternative. While the packaging is not as sleek and pretty as MAC's, the formula is just as good, delivering an inky black creamy line. Gel/cream liners are great for people that like the look of liquid but can't seem to get the hang of it. Using this as a base for eyeshadow and using sheer/iridescent shadows on top also makes for an interesting take on a smoky eye. Love this liner.

I love this eyeliner !!!!! My only issuse is is that horrible brush.,,, It's too thick, it's not soft, and it's too small. I just bought the Eco Tools angled eyeliner brush, and it worked perfectly.

This product is amazing. It is intensely black, creamy and very long lasting. You can even use this to tightline your eyes and it will not budge. I had been using the physicians formula gel liners for sometime and bought this after they dried out. This is definitely better and I will repurchase. The packaging is rather flimsy though so I expect that this will dry out quickly. The brush that it comes with is not that bad either and definitely usable for on the go.

This is my go to eyeliner. I love the way this applies and stays put, I have tried other more expensive liners and always go back to wet n wild

oh my i want this bad.....

This stays on ALL day and sometimes it last until the next day! It's so dark and long lasting. Better than expensive competition.

Great cream liner for the price not to fond of the brush but still a great product i love the color pay off, and it is smudge free, and applys easy to waterline, how ever it takes a bit of effort to remove i suggest make up remover works best

Really good staying power and doesn't smudge! If it dries out, put in a ziplock Baggie, place in a cup of hot water for a couple minutes. It will be good as new!

I LOVE this product! It is very creamy, I've had mine for ALMOST a year now, and still have over half a pot left so a Little goes a LONG way. It is SO pigmented, and smooth to apply. It stays on all day without smearing. LOVE IT will repurchase in all the colors!! The only thing I DONT like is the brush - it's tip is too thick to get a nice clean thin line so I just threw it away and used my own!

This stuff is amazing! Dont use if you arent great with liquid eyeliner, it gets messy.... but it looks awesome if you know what you are doing and it doesnt smudge like crazy. Although slightly time consuming, this earns 5 stars!

This is a great creme eyeliner, I have it in black and eggplant. My favorite is black, I use it to make a cat eye, and on my waterline, this doesn't budge, the color is true black. Its super long lasting, I have tried alot of creme eyeliner and this is on of my top ones. And the best thing is that its affordable! One con is the brush, Its too big to make fine lines and too small, I use my elf studio line Small Precision Brush.

My 15 yr old swears by this stuff and its super affordable!

I think these liners are as good as or better than the high priced designer liners. They cost $1 or less and you can feel free to experiment with many colors without breaking the bank. It's a no brainer to purchase these products and they're available at almost every grocery and drug store. Sometimes they even run special of 2/$1.00. How can you possibly beat that??

Probably the best eyeliner product I've used. Pretty much waterproof. Really hard to remove though but if you want something to last and last and last, this is it!

I love this product, it is a great value. The only complaint I have about it is the brush is too hard and thick.