I DONT TRUST TO MANY SHAMPOOS SO FAR BUT THIS ONE IS 2 THUMPS UP !! LATELY I HAD REAL DRY HAIR IT LOOKED HORRIBLE.AVEENO SAYS AFTER 3 DAYS WITH THIS SHAMPOO U SEE RESULTS.I SAW THEM AFTER THE FIRST TIME.EVEN IN THE SHOWER MAY HAIR ALREADY FELT WAY BETTER THEN BEFOR.THEN I TOOK THE CONDITIONER ALSO AND THE RESLUT IS JUST SIMPLY AMAZING.MY HAIR SHINES AND IS SOFT,EASY TO COMB I AM SOLD..ITS WORTH THE MONEY