This is the product that I use at work and at home. I work in a dental clinic and not only do I love it but so do our patients. The taste is something to get use to the way it makes my teeth feel is great.

mmm i dont like the taste!! but love the clean feeling in my mouth!

When I first started using this product, I noticed a different after taste. Not bad, just different. However, it makes my mouth and teeth feel so clean. After a couple weeks, I realized that the different feeling/taste that I noticed, was actually a good thing. I've bought a tube to use when I'm at my boyfriend's place because his toothpaste just doesn't have the same results.

My favorite toothpaste! I have used all of the varieties for years. This is the only one I will actually buy without a coupon if I have too! It leaves my teeth feeling like I just left the dentist after a cleaning.

my teeth became very sensitive- I did not like the aftertaste

It is okay but it leaves too much of baking soda taste in my mouth. I also worry about the effects of baking soda on teeth enamel.

I've used this tooth paste for years and still like it. Change now and then but always come back to it.

Very clean feeling. Taste is too strong. My husband describes it as salty.

I know this is a great toothpaste but couldn't they do something, after all of these years, about the taste? Yuck!

taste gross

I love the gritty "baking soda" taste. That's probably why I can't use any other toothpaste; my teeth just don't feel as clean. People either love or hate this product. I've been buying it for years. My teeth are already pretty white - I don't know if that's b/c I've always used this product or b/c I don't really drink anything to stain them, but I don't use any other tooth-whitening products other than this toothpaste. I do think that this toothpaste is more abrasive than others on the market (my husband hates it and switches around, so I try others occasionally) but my teeth are sensitive and I haven't had a problem.

Great tooth paste , it really lives up to the promises

i use this tooth paste for a couple of monthes and it does make your teeth feel very clean and fresh.

Received a sample awhile back, and was satisfied with the product. Wasn't the best, though, especially in comparison to the Crest Whitening series.

received a sample --- i love this toothpaste --- feel so clean and fresh after using it! def wish costco sold this