My favorite toothpaste, makes my teeth clean, and my breath fresh. The baking soda is an excellent add on to get rid of that gritty taste that regular toothpaste typically leaves behind.

I'm using this now and love it! It really makes my mouth feel clean and fresh. Will be using this long-term.

This is one of our favorite toothpastes. It leaves our teeth super clean and fresh. I like the fact that their is baking soda in the brand I know my mouth and teeth are extra clean along with healthy gums

I don't like the taste or feel of this toothpaste. I am sure it does a great job but could not get passed these two factors.

I give it 3 stars because it cleans our teeth so well and freshens breath.buuuuuuuuut the taste is well...not tasty. But we love the end product. your teeth are clean almost all day.

It is okay but it leaves too much of baking soda taste in my mouth. I also worry about the effects of baking soda on teeth enamel.

A little to strong for my tastes, but it does make your mouth feel clean!

my teeth became very sensitive- I did not like the aftertaste

mmm i dont like the taste!! but love the clean feeling in my mouth!

Very clean feeling. Taste is too strong. My husband describes it as salty.

I know this is a great toothpaste but couldn't they do something, after all of these years, about the taste? Yuck!

My dentist was impressed with my teeth after I used this toothpaste for several months, however, it has a very funny after-taste. It claims to change your teeth 3 shades whiter after using 1 tube, but I haven't seen that much a difference, I suppose it's because the tube is so big.

Very Strong I would agree with some of the other reviews here that if you have sensitive teeth it may be too strong for you.

My mouth did not feel clean after using this product. Did not like the taste left behind and my breath smelled a few hours later.

taste gross