love it! takes a while to get the length, but worth it. also i have very VERY short lashes so if you have medium lashes its very fast and easy to use

I am a definite fan of this mascara! My super blonde lashes look amazing! So easy to remove and I can actually swim while wearing it without fear of raccoon eyes (so long as the water isn't too hot) I just use the white on my top lashes and the black on both top and bottom to give the upper lashes more of a pop. Layering for night is great!

nothin but <3 for this mascara...My second favortie

I love this mascara! I've been searching for a new favorite, go-to mascara for quite a while, and this makes my lashes longer without smudging or drying them out like waterproof formulas do. The basecoat does seem to condition my lashes; they are soft and in great shape when I remove my makeup at the end of the day. I have no problems with applying it and haven't had any clumping issues either, in the same amount of time as it usually takes me to apply. Totally would recommend...and already have!

Love love love this!! For a more dramatic look put a couple coats of the white stuff on, then let it dry and put the black coat on. it's versatile so you can get different looks. It doesn't smudge, doesn't flake, and comes off with warm water. What can be better?

I think it's one of the very best drug store mascaras. It makes my skinny, short, invisible lashes long, lush, and gorgeous. Does indeed stay on all day. Just washing my face at night removes it. Oh, it doesn't make my allergic eyes itch either. For me that's a biggie.

Love it.. will never use another mascara!

I love this product. It made my lashes longer and it stayed on all day. I would buy it again.

I love this mascara! Unlike the othe reviewers, I don't think it looks "unnatural" at all. The best thing about it is that it never smudges or flakes ... I can actually wear it on my lower lashes which I've never been able to do with other mascaras. It comes off easily with water so I wouldn't recommend wearing it if you're planning to cry at a wedding :-)

I have problems with it clumping and leaving me with 'spikey' eyelashes. But it does lengthen and has tremendous staying power.

Smudge proof, great length, BUT as the previous reviewer stated, this tube of mascara doesn't warrant a natural look. I would definitely not wear this for daywear. It kind of looks like plastic. Also, even after using my Shu Uemura eyelash curler, I got no kind of volume out of this mascara. I would only wear this mascara at night, like when an occasion calls for dramatic eyes because this makes your eyelashes look kind of drag-like. Removal is nice, as you don't need eye makeup remover. Just use warm water and pull the tubes off (they look like squiggly lines).

I really like this mascara- lashes are full-uses fibers. Does not have a "natural" look but that is not important to me. I like this because it comes off with warm water-no makeup remover needed-takes a little longer to remove, but again I don't have to pay for the eye makeup remover. Would probably not be good for people with contacts.

I was a bit skeptical when I saw the ads, but figured it was worth a try, as I had a 1/2 off coupon. This stuff is GREAT for making my lashes look thick and long, and it does last all day. But- when it comes to removing it- "soap and water" is NOT going to do it, unless you really scrub, which of course is not something we want to do, especially around the eyes. I use a make-up remover cloth- ya' know, the "baby wipe" looking kind?- and the mascara comes off just fine.

I love it! I actually stopped using the white side, just to save time and it still works wonderfully! It never has clumped on me and I like how it stays on until you take it off. No smudging or smearing or fading. Great product. I wish they had more color choices.