I love Luvs diapers for my kids. The problem is that they almost never have coupons, at least not in my area. Sometimes the BJ's warehouse gives a coupon, but not for most of the other stores. They are a couple dollars cheaper than the other brands, but when I use coupons for the other brands I get them cheaper. So that's what I use. Luvs is my favorite diaper to use, but I hardly ever buy them because they don't offer many coupons.