What's not to LOVE?! This product is great! I love that it's a large pump so I can use while my hands are dripping wet. The foam makes the application of the product so much easier than gel soap. And because it's Dawn the product obviously works great.

Love it I was skeptical at first but I gave it a shot any ways it smells great i love the packaging and it does last longer than the regular dawn one pump is enough for one sinkfull of dishes. Will be my go to dish soap for now on.

Soft airy feel yet the scent is just enough I love using this foam it has to be by far my favorite kitchen soap. Have you tried to use it to clean other household items including fabrics. I absolutely love this brand!

I love down it doesn't take much to foam up n it brings ur dishes clean n smells great I don't use anything else

my family approves only product that does the job i love any thing from the product dawn it my #1 choice

DAWN IS GREAT TO CUT GREASE AND REMOVE STAINS ,WORKS LIKE MAGIC LOVE THE FOAM !

its so good product the results of cleaning its so nice i recomended 100 percent .. quality of ingredients for clean well

Dawn Direct Form I have used Dawn Direct Form really like the way in subs up.

BEST, low sud, most effective dish soap available. I use Dawn Direct Foam Dishwashing Foam on so many other household and garage items. It's low suds allows for less rinsing which is a big time saver. I have been using Dawn Direct Foam Dishwashing Foam since it became first availible and will not use any dish soap if possible. The others are too much work to rinse and you use 2x more of the ordinary dish soap. It's a great value!

Money Saver this is a dish soap saver! In my household we use a lot of dish soap for our dishes. Whether theres 10 dishes or 5. but this amazing product only gives us what we need and saves us money. a few pumps is all u need and it gets the job done!

Dawn Direct Foam Dishwashing Foam WORKS. Dawn Direct Foam Dishwashing Foam is great. (I wish they still made the Power Dissolver). But, this works very well! It gets rid of grease and lasts a long, long time. DAWN is my go to product for all my dishes. It always gets dishes (even baked on grime) clean!

Very great dish cleaner This former dawn is outstanding as it helps clean dishes and very soiled items. I recently lost everything in a house fire. The couple pans and glassware I could save was heavily soiled in soot. This really got them clean and good to use again.

I love this soap. It's so foamy and cute lol but it definitely does it's job and it doesn't leave my hands all dry. Which I also love.

Dawn has the best products ever but they out did themselves with this pump , it is perfect for quick washes, washing a sink full, it holds its suds longer than any other dish washing detergent , it is the best

Dawn ROCKS! Dawn is always my number one choice, not only does it do a great job on dishes it leaves my skin soft and doesn't irritate it. Having sensitive skin this is also important to me. I love the pump too!