It's a 10 for me ladies!! Love this leave in product by Its a 10! I use it everyday when I put my hair up. I use a little more than recommended and it ends up kind of drying as if you have a soft gel in your hair. It's not itchy, or tacky or gunky! It's a great product and deff gets a 10 from me! The smell is amazing too! My only complaint is it's pretty pricey!