This is my go to mascara. There is never a time when I don't have this product in my stash. It's the perfect mascara and makeup artists even swear by it. It makes my lashes super dark and at the same time adds the perfect amount of volume and curl. I usually purchase this in blackest black or carbon black. It's been around forever and if I were to learn that L'oreal might discontinue it I'd probably purchase 15 of them just so I'd never run out.