There are many reasons why I love this mascara: It has a big wonderful applicator brush. Doesn't have a strong smell. There is the perfect amount of mascara on the brush with no huge clumps when you pull it out. It doesn't make my eyes itch at all. The consistency of the mascara is nice, not too watery or dry. Leaves lashes looking long, dark, and thick. Pretty much exactly what you want, but I actually use Bad Gal Lash and They're Real by Benefit together for perfect lashes.