By far my favorite fabric softener. I am absolutely in love with it. Not only does it smell good going in the washer, the clothes still have the strong wonderful scent of Gain coming out of the drawer a week later! My husband even commented on his ability to still smell the Gain through his sweaty clothes while he was working. Oh my gosh.. Amazing and this softener has fueled my love of Gain and I now get excited when I see a Gain scented product I must have it!! An added plus is that its not just all about smell you get wonderfully soft clothes and sheets, especially sheets. A great price as well, a 50 load bottle at my local Wal mart is about 4 dollars after taxes.