I love this lip balm for the primary reason that I get all the shine of a lip gloss, but none of the stickiness. My lips feel smooth, soft, and kissable. The taste could be better, but isn't a deal breaker. I believe it is the natural smell/taste of the Kokum butter that was a little unappealing to me. I wear this both during the day over my lipstick for shine and also overnight to keep my lips soft. I found that this lip balm healed my lips faster than chap stick, carmex, etc when I ended up with a bout of dry/chapped lips. Thumbs up Burt's Bees!